About

Prompted is an editorial platform hosting original content, commentary and discussion on the relationship between creativity and AI, and where we might be heading. It was created to get to the bottom of the crucial questions that the creative industries are currently asking.

Exploring the big questions

As the Intelligence age rolls on, how will our relationship with human creativity change? Will AI help us delve deeper into our creative selves, or repress our creative energy? Will entire creative industries be replaced by generative intelligence, or will they flourish with it's help? These are the questions that we'll explore together at Prompted.

Quality, unbiased content

Here, you'll find writing, interviews and thought pieces featuring interesting minds in both the creative and AI industries. Through proper discussion, we'll form a clearer, truer picture than is currently presented by the clickbait takes that permeate the online space.

Everything will be accessible here on this site, or you can enter your email at the bottom of this page to get the insights in your inbox, for free. That way, you can stay up to date and ahead of the curve.

Meet the Founder

I'm Matt, the Founder of Prompted. I've always been interested in both creativity and technology, but I never expected to see them fuse together as quickly as we're seeing today. It's that relationship that I'll be exploring here.

I'm less interested in the alarmist, knee-jerk reactions to AI in the creative industries. There's enough of that for you to read elsewhere. I'm more interested in providing a useful lens on how ancient human creativity and futuristic systems speak to one another. That's why I chose the Moai head to symbolise this project. For me, it captures mystery, intelligence and creativity all in one.

I work primarily as a copywriter and content strategist. I helped global clients like Warner Bros., E.ON Energy and Santander get their creative strategy right, as well as working in editorial for House 337 (one of Fast Company's '50 Most Innovative Companies in the World'). In 2022, I co-founded Momentum - an agency and accelerator helping content creators build digital communities. I write fiction, screenplays and music in my spare time.

I suppose these things would have traditionally qualified me as a 'creative human', but those lines are blurring every day. Armed with AI tooling and a good understanding of how to prompt it, complete beginners are writing excellent copy, creating functional code and creating sophisticated art (among a seemingly endless list of other creative outputs). For now, I'm not sure what that means for the value we'll place on human creativity in the future. That's exactly what this new platform hopes to find out.

Prompted is about reflection, not evangelism. I'm not pressuring you to adopt AI - I'm inviting you to understand what’s happening, and decide for yourself.

I'm going to start building out a library of my own writing, video content and thought pieces by the most creative, interesting people in my network. After that, I'll look to branch out further and secure interviews and insights with major players in creativity and AI, worldwide. If you join me early on, you'll get everything and won't miss a beat.

Thanks for reading.